Executive Certificate in Twitter for Business Development
Published on June 27, 2025
About this Podcast
HOST: Welcome to our podcast, today I'm thrilled to be talking with an expert in social media strategy and the instructor for the new course, "Executive Certificate in Twitter for Business Development". Can you tell us a bit about your background and how you got into this field? GUEST: Absolutely, I've spent over a decade working in digital marketing, and I've seen firsthand how powerful Twitter can be for businesses. I started teaching this subject to help professionals harness that power and drive growth. HOST: That's fascinating! Speaking of which, could you share some current industry trends related to using Twitter for business development? GUEST: Certainly, one trend is the increasing use of video content on Twitter. It's a great way to engage audiences and humanize your brand. Also, Twitter Spaces, their audio chat rooms, are gaining popularity and can be used for Q&As, interviews, or discussions. HOST: Those sound like effective strategies. But what about challenges? Are there any common obstacles people face when trying to leverage Twitter for business growth? GUEST: Yes, often it's a matter of understanding how to cut through the noise. With so much content being shared, it's crucial to create impactful campaigns that resonate with your target audience. Another challenge is measuring success; defining and tracking the right KPIs is essential. HOST: That's valuable insight. Now, looking towards the future, where do you see the role of Twitter in business development evolving? GUEST: I believe we'll see even more integration with e-commerce, making it easier for businesses to sell products directly through tweets. Additionally, as privacy concerns continue to shape the digital landscape, Twitter may introduce new features to address these issues, further impacting how businesses use the platform. HOST: It's an exciting time for Twitter and business development indeed. Thank you for sharing your expertise and insights with us today. I'm sure our listeners have gained a lot of value from this conversation. GUEST: My pleasure, thank you for having me! I hope everyone takes the opportunity to explore the "Executive Certificate in Twitter for Business Development" course and unlock their Twitter potential. HOST: Absolutely, and we'll include a link to the course in our show notes. Until next time, keep exploring, keep learning, and remember – the world is your classroom!
