Postgraduate Certificate in Digital Literacy for Small Businesses

About this Podcast

HOST: Welcome to our podcast, today I'm thrilled to have Anna, an expert in digital literacy for small businesses. Anna, could you briefly share your experience and what inspired you to teach this course? GUEST: Thanks for having me! I've spent over a decade working with small businesses, helping them navigate the digital landscape. I noticed a significant gap in their understanding of digital tools and strategies, which led me to create this course. HOST: That's fascinating! Can you tell us about any current industry trends that small business owners should be aware of when it comes to digital literacy? GUEST: Absolutely. One major trend is the increasing importance of social media and influencer marketing. Businesses that can effectively leverage these platforms will have a significant advantage in reaching their target audience. HOST: What are some challenges you've encountered in teaching this subject, or that students face while learning? GUEST: Many students struggle with keeping up with the rapidly changing technology. My course addresses this by focusing on fundamental concepts and adaptable strategies, rather than specific tools that may become outdated. HOST: That's a great approach. Now, looking towards the future, how do you see the role of digital literacy evolving in small businesses? GUEST: Digital literacy will become even more critical as technology continues to advance. Small businesses that invest in their team's digital skills will be better positioned to innovate, compete, and grow. HOST: Anna, thank you so much for sharing your insights and expertise on the Postgraduate Certificate in Digital Literacy for Small Businesses. We're confident that this course will empower many entrepreneurs and small business owners. GUEST: Thank you for having me. I'm excited to help small businesses thrive in the digital age, and I look forward to seeing the positive impact this course can have on their growth and success.