Certificate Programme in Transmedia Storytelling Brand Storytelling
Published on June 23, 2025
About this Podcast
HOST: Welcome to our podcast, today I'm thrilled to be speaking with an expert in the field of brand storytelling and transmedia narrative. Welcome! Could you please introduce yourself? GUEST: Thank you for having me! I'm a brand strategist with over a decade of experience in creating compelling stories for various platforms. HOST: That's fantastic. Let's dive into our topic today - the Certificate Programme in Transmedia Storytelling. Can you share what initially drew you to this area of expertise? GUEST: Absolutely. In the modern world, people consume content across multiple devices and platforms. I found it fascinating to craft cohesive brand experiences that can follow audiences wherever they go. HOST: I see. And how does this programme help students master that skill? GUEST: This course offers a unique blend of theoretical knowledge and practical experience. Students learn to develop engaging narratives and apply them across different media, resulting in a richer, more immersive brand story. HOST: That sounds incredibly valuable. Are there any current industry trends that make transmedia storytelling even more relevant today? GUEST: Indeed. The increasing popularity of streaming services, social media, and interactive content has made transmedia storytelling an essential tool for marketers looking to stand out and create lasting connections with their audiences. HOST: I can imagine that there must be challenges in teaching and learning such a multi-faceted subject. What would you say are the biggest hurdles? GUEST: Keeping up with the ever-evolving landscape of available platforms and technologies can be challenging. However, this programme equips students with the necessary skills to adapt and thrive in a constantly changing environment. HOST: It's exciting to think about the future of this area. Where do you see transmedia storytelling heading in the next 5 to 10 years? GUEST: I believe we'll see even more integration of artificial intelligence, virtual reality, and other emerging technologies into transmedia storytelling. These tools will enable brands to create even more engaging, personalized experiences for their audiences. HOST: That sounds fascinating! Thank you for sharing your insights with us today. It's been a pleasure learning from your expertise. GUEST: Thank you for having me! It's been a joy discussing this captivating subject with you.
