Professional Certificate in Social Media Advertising Applicability
Published on June 23, 2025
About this Podcast
HOST: Welcome to our podcast, today I'm thrilled to have Anna, an expert in social media advertising and the instructor of the Professional Certificate in Social Media Advertising Applicability course. Anna, could you please share a bit about your experience and what inspired you to create this course? GUEST: Thanks for having me! I've spent over a decade working in digital marketing, and I noticed a growing need for comprehensive social media advertising training. I designed this course to help marketers and business owners excel online. HOST: That's fantastic. In your opinion, what are some current industry trends that learners can expect to cover in the course? GUEST: We delve into advertising strategies for popular platforms like TikTok, Instagram Reels, and LinkedIn. Additionally, we explore the importance of inclusive content and how to use data analytics for informed decision-making. HOST: Navigating the ever-evolving social media landscape can be challenging. Could you share any obstacles you've encountered teaching this subject or that learners might face? GUEST: Absolutely. Keeping up with platform updates and changes can be tough. The course addresses this by emphasizing adaptability and focusing on foundational concepts that apply across platforms. HOST: What are your thoughts on the future of social media advertising? How does this course prepare learners for what's ahead? GUEST: I believe personalization and immersive experiences will become even more critical. Our course equips learners with skills to analyze target audiences and create tailored content, ensuring they're well-prepared for the future. HOST: Anna, thank you so much for sharing your insights and for creating such an engaging and relevant course. I'm confident our listeners will find it incredibly valuable in their professional development. GUEST: Thank you! It's been a pleasure. I'm excited for learners to embark on this journey to transform their approach to social media advertising.
