Executive Certificate in Social Media Advertising for Small Businesses
Published on June 23, 2025
About this Podcast
HOST: Welcome to our podcast, today I'm thrilled to have Anna, an expert in social media advertising and the instructor of the new course, "Executive Certificate in Social Media Advertising for Small Businesses." Anna, could you tell us a bit about your experience in this field? GUEST: Absolutely, I've been working with social media advertising for over a decade, helping businesses of all sizes leverage these platforms to grow their customer base and increase sales. HOST: That's impressive! In your experience, what are some current trends in social media advertising that small businesses should be aware of? GUEST: One key trend is the rise of video content. Platforms like TikTok and Instagram Reels have changed the game, and businesses need to adapt by incorporating short, engaging videos into their social media strategy. HOST: Video content definitely seems to be on the rise. Now, every subject has its challenges - what do you find most challenging when it comes to teaching social media advertising? GUEST: Staying up-to-date with the constant changes in algorithms and platform features can be difficult. My goal is to equip students with a strong foundation and the ability to adapt to these changes over time. HOST: Keeping up with the evolving landscape must be quite a task. As we look to the future, where do you see social media advertising headed? What should small businesses be prepared for? GUEST: I believe we'll continue to see an increase in personalization and the use of artificial intelligence for targeted advertising. Businesses should start exploring ways to incorporate these elements into their social media strategies. HOST: Great insights, Anna! Thanks for joining us today and sharing your expertise on the "Executive Certificate in Social Media Advertising for Small Businesses." To our listeners, don't miss out on this opportunity to enhance your business's online presence. Explore the course today and start transforming your small business!
