Professional Certificate in Market Positioning for Small Businesses
Published on June 23, 2025
About this Podcast
HOST: Welcome to our podcast, today we're talking with a specialist in market positioning for small businesses. Can you tell us about your experience and what led you to teach this course? GUEST: I've spent over 20 years working with small businesses, helping them stand out in competitive markets. I created this course to share practical strategies and tools that actually work. HOST: That's fantastic! So, what are some current trends in market positioning that small business owners should be aware of? GUEST: There's a growing emphasis on authenticity and storytelling. Consumers want to connect with genuine, purpose-driven brands. Also, understanding and catering to niche markets can lead to success. HOST: Interesting. I'm sure many small business owners face challenges when it comes to positioning their brand. Can you share any common obstacles and how to overcome them? GUEST: Absolutely. A big challenge is differentiating from competitors. To overcome this, analyze customer needs and develop a unique value proposition. Also, don't ignore the power of customer feedback and data-driven decision making. HOST: Great advice. Looking forward, what do you think the future holds for market positioning in the small business sector? GUEST: Personalization and sustainability will become even more important. Businesses that prioritize these areas while maintaining authenticity will likely see strong growth. HOST: Thank you for sharing your insights and experience with us today. It's clear that your course, 'Professional Certificate in Market Positioning for Small Businesses', will provide valuable tools and strategies for entrepreneurs and small business owners. GUEST: My pleasure! I'm excited to help business owners take the next step in their journey and confidently position their brands in the market.
