Graduate Certificate in Transmedia Storytelling for Sports Development
Published on June 23, 2025
About this Podcast
HOST: Welcome to our podcast, today I'm excited to be talking with an expert in the field of sports development and transmedia storytelling. Can you tell us a bit about your background and how you got involved in this unique area? GUEST: Sure, I've spent over a decade working in sports marketing, and I've always been fascinated by the power of storytelling. I saw the potential in using transmedia techniques to engage audiences and athletes in new and innovative ways. HOST: That's really interesting. For our listeners, could you explain what transmedia storytelling is and why it's important for sports development? GUEST: Transmedia storytelling is the practice of telling a single story across multiple platforms, such as social media, podcasts, and video. It's important for sports development because it allows us to create immersive experiences that enhance community involvement and drive athlete engagement. HOST: I see. And what are some of the current industry trends that you're seeing in transmedia storytelling for sports development? GUEST: One trend is the increasing use of interactive and personalized content. Fans and athletes want to be a part of the story, not just passive consumers. Another trend is the use of data and analytics to understand what types of content are most effective in engaging different audiences. HOST: That's really fascinating. And what are some of the challenges that you've faced or seen others face when it comes to learning or teaching transmedia storytelling for sports development? GUEST: One challenge is the rapidly evolving nature of the field. New platforms and technologies are constantly emerging, and it can be difficult to keep up. Another challenge is the need to balance creativity with data-driven decision making. HOST: I can imagine that would be a challenge. Finally, where do you see the future of transmedia storytelling in sports development? GUEST: I believe we'll see even more personalized and interactive content, as well as the integration of emerging technologies like virtual and augmented reality. I also think we'll see a greater emphasis on using transmedia storytelling to drive social change and promote positive values in sports. HOST: That's a really exciting outlook. Thank you so much for joining us today and sharing your insights on the Graduate Certificate in Transmedia Storytelling for Sports Development. GUEST: My pleasure. HOST: To our listeners, if you're interested in learning more about this transformative program, be sure to check out the link in our show notes. Thanks for tuning in, and we'll see you next time.
