Certificate Programme in Transmedia Storytelling for Sports Marketing
Published on June 23, 2025
About this Podcast
HOST: Welcome to our podcast, where we explore innovative courses and the minds behind them. I'm thrilled to have [Guest] with us today, an expert in sports marketing and transmedia storytelling. You're here to talk about the Certificate Programme in Transmedia Storytelling for Sports Marketing. Can you tell us what drew you to this subject? GUEST: Absolutely! With the rise of digital platforms, I saw an opportunity to engage audiences in new ways. Transmedia storytelling allows us to create immersive experiences that go beyond traditional marketing. HOST: That's fascinating. How does this approach impact sports marketing specifically? GUEST: Well, it enables brands to connect with fans on a deeper level. By weaving narratives across multiple platforms, we can create memorable experiences that extend beyond game day. HOST: I see. And what are some current trends in this space that excite you? GUEST: The integration of AI and machine learning is particularly interesting. It opens up possibilities for personalized content and real-time engagement. HOST: That sounds like a game-changer. But with these advancements come challenges, right? What do you find most difficult about teaching this subject? GUEST: Keeping up with the rapid pace of technology can be tough. But it's also what makes this field so exciting! HOST: Absolutely. Looking forward, where do you see transmedia storytelling heading in sports marketing? GUEST: I believe it will become even more interactive and immersive. Fans will become active participants in the story, not just passive observers. HOST: That sounds incredible. Thank you for sharing your insights today, [Guest]. It's clear why the Certificate Programme in Transmedia Storytelling for Sports Marketing is such a unique and valuable opportunity. GUEST: My pleasure! Thanks for having me.
