Certified Specialist Programme in Crowdsourcing Cross-Cultural Communication for Food Brands
Published on June 23, 2025
About this Podcast
HOST: Welcome to our podcast, today we have a special guest who is an expert in cross-cultural communication for food brands. Can you tell us a bit about yourself and your experience with this topic? GUEST: Hi, I'm excited to be here! I've spent over 15 years working in food marketing, focusing on cross-cultural communication and market adaptation. It's been fascinating to see how brands can effectively engage with diverse audiences. HOST: That's impressive! Now, let's dive into the course you're teaching, 'Certified Specialist Programme in Crowdsourcing Cross-Cultural Communication for Food Brands'. What inspired you to create this program? GUEST: I noticed a growing need for food marketing professionals to understand and navigate cross-cultural communication. Crowdsourcing is an innovative approach that allows brands to tap into diverse perspectives, making their communication more authentic and engaging. HOST: Absolutely, it sounds like a powerful strategy. Are there any current industry trends that highlight the importance of this course? GUEST: Definitely. The rise of social media and influencer marketing has made it crucial for food brands to connect with diverse audiences. This course equips professionals with the skills to do just that, ensuring their brand's global presence is strong and resonates with various cultures. HOST: Speaking of challenges, what are some common obstacles professionals face when trying to master cross-cultural communication in food marketing? GUEST: One major challenge is understanding cultural nuances and adapting communication styles accordingly. It's also important to know how to gather and interpret feedback from diverse communities. This course addresses these challenges by providing practical strategies and tools. HOST: That's very insightful. Looking forward, where do you see the future of cross-cultural communication in the food industry? GUEST: I believe we'll continue to see a shift towards more inclusive and authentic communication. Brands that invest in cross-cultural understanding and adapt their strategies to meet diverse needs will be the ones that succeed in the global marketplace. HOST: Thank you for sharing your thoughts and insights on this important topic. We're excited to see how participants in your course will transform their approach to cross-cultural communication in the food industry! GUEST: My pleasure! I'm looking forward to seeing the positive impact this course will have on food marketing professionals and their brands. Thanks for having me!
