Global Certificate Course in Brand Partnership Negotiation
Published on June 23, 2025
About this Podcast
HOST: Welcome to our podcast, today we're talking with an expert in brand partnership negotiation. Can you tell us a bit about yourself? GUEST: Hi, I'm excited to be here. I've spent the last 15 years negotiating brand partnerships for various companies, and now I teach a Global Certificate Course in Brand Partnership Negotiation. HOST: That's impressive! So, what inspired you to create this course? GUEST: I noticed a gap in professional development for marketers and business developers. This course bridges that gap, providing practical skills and strategies for successful brand collaborations. HOST: What are some current trends in brand partnership negotiation that you cover in the course? GUEST: We discuss the rise of influencer marketing, data-driven negotiations, and cross-industry partnerships. These trends are shaping the future of brand alliances. HOST: Those sound like valuable topics. What challenges have you faced when teaching this subject, or that students often encounter? GUEST: The biggest challenge is helping students unlearn old negotiation tactics and adopt a more collaborative approach. It can be tough, but it's crucial for building strong, lasting partnerships. HOST: That makes sense. Looking forward, where do you see the industry of brand partnership negotiation heading? GUEST: I believe we'll see even more emphasis on authenticity, storytelling, and shared values between brands. Negotiators who can effectively communicate these aspects will be in high demand. HOST: Thank you for sharing your insights. To close, who would benefit most from taking your Global Certificate Course in Brand Partnership Negotiation? GUEST: It's perfect for marketers, brand managers, and business development professionals looking to elevate their negotiation skills, create impactful partnerships, and unlock new opportunities. HOST: Fantastic! Thanks for joining us today, and for providing our listeners with valuable information about your course. GUEST: My pleasure, thank you for having me.
