Certified Specialist Programme in Agri-Social Media Management

Published on June 22, 2025

About this Podcast

HOST: Welcome to our podcast, today I'm thrilled to have Dr. Jane Smith with us, an expert in digital agriculture and social media management. We're discussing the exciting new course, "Certified Specialist Programme in Agri-Social Media Management". GUEST: Thanks for having me. I'm looking forward to this conversation. HOST: Fantastic! To start, could you share some of your personal experiences that led you to specialize in Agri-Social Media Management? GUEST: Sure! I've seen firsthand how powerful social media can be in amplifying the voices of small farmers and agribusinesses, making it a passion of mine to help them harness this potential. HOST: That's inspiring. Now, what current trends do you see in the intersection of agriculture and social media? GUEST: There's a growing emphasis on storytelling and authenticity. People want to connect with the faces behind their food, and social media provides an excellent platform for that. HOST: Absolutely, building those personal connections is crucial. Now, what challenges have you encountered when teaching or learning about Agri-Social Media Management? GUEST: One challenge is keeping up with the ever-evolving algorithms and best practices of various platforms. It's important to stay adaptable and open to change. HOST: Great insights. Looking forward, how do you envision the future of Agri-Social Media Management? GUEST: I believe we'll see even more integration of AI and data analytics, allowing for more targeted and effective communication strategies. HOST: Fascinating outlook! Thank you so much, Dr. Smith, for sharing your knowledge and experiences with us today. If you're interested in learning more about Agri-Social Media Management, make sure to check out the "Certified Specialist Programme" and transform your agricultural brand!

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