Certificate Programme in Crisis Communication Skills for Marketing Teams
Published on June 22, 2025
About this Podcast
HOST: Welcome to our podcast, today I'm thrilled to have Sarah, a communication expert who's here to talk about the Certificate Programme in Crisis Communication Skills for Marketing Teams. Sarah, could you start by sharing a bit about your experience in this field? GUEST: Sure, I've spent over 15 years helping businesses manage their communication strategies during crises. It's a challenging yet rewarding area. HOST: That's impressive! Now, as an expert, what current trends are you seeing in crisis communication that would be relevant to this course? GUEST: Well, the increasing role of social media is a significant trend. It's crucial to manage online platforms effectively during a crisis to maintain brand integrity. HOST: Absolutely, handling social media in a crisis can be tricky. Now, what are some common challenges that marketing teams face when it comes to crisis communication? GUEST: Often, they struggle with crafting the right message that balances transparency and positivity. It's a delicate task. HOST: That sounds challenging indeed. Looking forward, how do you see the future of crisis communication skills in the marketing industry? GUEST: I believe it will become even more critical. With increasing unpredictability, teams must be prepared to handle any situation professionally and promptly. HOST: Well said, Sarah. Thanks for sharing your insights! To our listeners, check out the Certificate Programme in Crisis Communication Skills for Marketing Teams to equip yourself with these essential skills.
