Certified Specialist Programme in Transmedia Storytelling for Arts Organizations
Published on June 22, 2025
About this Podcast
HOST: Welcome to our podcast, today I'm excited to be talking with a specialist in the field of transmedia storytelling for arts organizations. Can you tell us a bit about your background and how you got involved in this area? GUEST: Absolutely, I've been working as a creative director in an art museum for over a decade, and I've always been fascinated by innovative ways to engage audiences. Transmedia storytelling has been a game-changer for me and the organizations I've worked with. HOST: That's fascinating! For those who might not be familiar, could you explain what transmedia storytelling is and why it's important for arts organizations? GUEST: Transmedia storytelling is the technique of telling a story across multiple platforms and formats, using each one to its fullest potential. It's crucial for arts organizations because it allows us to reach diverse audiences where they are, making our narratives more accessible and engaging. HOST: I see. And what are some of the current trends in transmedia storytelling that you're excited about? GUEST: I'm seeing more and more immersive experiences, where the audience becomes part of the story. Also, the use of augmented reality and virtual reality is growing, offering new ways to explore narratives. HOST: Those sound like exciting developments! But I imagine there are challenges too. What would you say are the biggest hurdles when it comes to implementing transmedia storytelling in arts organizations? GUEST: One of the main challenges is the need for cross-departmental collaboration. Transmedia storytelling requires a shift from traditional silos to a more integrated approach, which can be a big cultural change. HOST: That's a great point. Looking forward, where do you see the future of transmedia storytelling in the arts industry? GUEST: I believe we'll see even more innovative uses of technology, but also a stronger focus on inclusive and diverse storytelling. It's an exciting time to be in this field! HOST: Indeed, it sounds like a fascinating area with lots of potentials. Thank you so much for sharing your insights with us today. And for those interested in learning more, check out the 'Certified Specialist Programme in Transmedia Storytelling for Arts Organizations' – a course designed to empower arts organizations to engage diverse audiences through innovative narratives. Thanks for tuning in, and we'll see you next time!
