Certified Specialist Programme in Brand Management with AI
Published on June 22, 2025
About this Podcast
HOST: Welcome to our podcast, today we're talking about the exciting field of Brand Management with AI. I'm thrilled to have our guest, a renowned expert in this area. Can you tell us a bit about your experience and what led you to teach this innovative course? GUEST: Thanks for having me! I've spent over 15 years in marketing and brand management, and I've seen firsthand how AI is revolutionizing the industry. I created this course to help professionals harness the power of AI in their branding strategies. HOST: That's fascinating. Could you share some current trends in brand management that are being influenced by AI technology? GUEST: Absolutely. One trend is hyper-personalization, where AI helps create tailored experiences for individual customers based on their preferences and behaviors. Another trend is predictive analytics, which uses AI to forecast market trends and customer needs. HOST: Those sound like valuable tools for brand managers. But there must be challenges in integrating AI into traditional brand management practices. What have you encountered while teaching this course? GUEST: Yes, there can be a learning curve when it comes to understanding and implementing AI technologies. However, we've designed the course to be hands-on and practical, so students can apply what they learn directly to real-world scenarios. HOST: That's great to hear. Looking forward, where do you see the future of brand management headed with the continued growth of AI? GUEST: AI will undoubtedly play a significant role in shaping the future of brand management. We'll see more sophisticated personalization, automation, and data-driven decision-making. It's an exciting time to be in this field! HOST: Indeed, it is. Thank you so much for sharing your insights and experiences with us today. I'm sure our audience has gained a lot of valuable information about the Certified Specialist Programme in Brand Management with AI. GUEST: My pleasure! I hope everyone finds the course as exciting and rewarding as I do. Thanks for having me!
