Certified Professional in Native Advertising and FTC Compliance
Published on June 22, 2025
About this Podcast
HOST: Welcome to our podcast, today we're talking with an expert about the new course, "Certified Professional in Native Advertising and FTC Compliance". Can you tell us a bit about this certification? GUEST: Sure, this course is designed for marketers and advertisers who want to excel in ethical advertising practices, focusing on native advertising and FTC regulations. HOST: Interesting. How have you seen native advertising evolve over the years, and why is it important for professionals to be well-versed in it now? GUEST: Native advertising has become increasingly popular as it blends seamlessly with editorial content. With stricter FTC guidelines, understanding native ad best practices has become crucial to maintain trust and transparency. HOST: That makes sense. What are some common challenges that professionals face when trying to comply with FTC regulations in their advertising? GUEST: The main challenges include striking a balance between promotional messaging and maintaining editorial context, as well as ensuring clear disclosures to avoid deceptive practices. HOST: I can imagine that would be tricky. How do you see the future of native advertising and FTC compliance in the industry? GUEST: I believe we'll see more emphasis on transparency and clear labeling, as well as increased use of technology to help automate and enforce compliance measures. HOST: It's exciting to see how this area is growing and adapting. Thank you for sharing your insights with us today. If you're interested in learning more about ethical advertising practices and staying ahead in the industry, check out the "Certified Professional in Native Advertising and FTC Compliance" course!
