Postgraduate Certificate in Social Listening for Small Businesses
Published on June 22, 2025
About this Podcast
HOST: Welcome to our podcast, today I'm thrilled to have Anna, an expert in social media analytics and the instructor of the new course, "Postgraduate Certificate in Social Listening for Small Businesses." Anna, could you tell us a bit about your experience with social listening? GUEST: Sure, I've been working in digital marketing for over a decade now, and social listening has become an essential part of my toolkit. It helps me understand customer needs, competitors, and industry trends. HOST: That's fascinating. Could you share some current trends in social listening that small business owners should be aware of? GUEST: Absolutely. One trend is the use of AI-powered tools to analyze vast amounts of data quickly. This allows businesses to respond to customer feedback and concerns more swiftly than ever before. HOST: Interesting. And what are some challenges you've encountered or seen others face when implementing social listening strategies? GUEST: Time management can be a challenge. With the sheer volume of data available, it's easy to get overwhelmed. Also, knowing which metrics to focus on is crucial; otherwise, businesses may waste resources tracking irrelevant information. HOST: Those are great points. Looking forward, where do you see the future of social listening headed? GUEST: I believe we'll see even more integration of social listening with CRM systems and other business applications. This will enable businesses to have a more holistic view of their customers and make more informed decisions. HOST: That sounds promising. Anna, thank you so much for sharing your insights with us today. I'm sure our listeners have gained valuable knowledge about the power of social listening and how it can benefit their small businesses. GUEST: My pleasure. Thanks for having me!
