Graduate Certificate in Consumer Decision Making Processes
Published on June 21, 2025
About this Podcast
HOST: Welcome to our podcast, today I'm thrilled to be joined by Dr. Jane Smith, an expert in consumer behavior and the lead instructor for the new Graduate Certificate in Consumer Decision Making Processes. Welcome, Jane! GUEST: Hi, it's great to be here! HOST: To start, could you share a little about what drew you to this field of study and why it's important for professionals to understand consumer decision-making processes? GUEST: Absolutely! I've always been fascinated by human behavior, and consumer decision-making is a crucial aspect of business success. Understanding how consumers think and act can help professionals create better marketing strategies and foster strong customer relationships. HOST: Interesting! With that in mind, what current industry trends do you think are most relevant to this course? GUEST: One key trend is the increasing use of data analytics in marketing. This certificate program covers data-driven strategies for influencing consumer choices, making it highly relevant in today's data-centric world. HOST: That's so true. Now, every subject has its challenges—what do you find most challenging when teaching or learning about consumer decision-making processes? GUEST: Staying up-to-date with ever-evolving consumer trends and preferences can be challenging, but it's essential for staying relevant in the field. HOST: Looking forward, where do you see the future of consumer decision-making processes and how does this course prepare students for what's ahead? GUEST: I believe personalization will continue to shape consumer decision-making. Our course equips students with the skills to analyze market trends and develop tailored marketing tactics, ensuring they're well-prepared for the future. HOST: Thank you, Jane, for sharing your insights and expertise with us today! If you're interested in transforming your understanding of consumer behavior, explore the Graduate Certificate in Consumer Decision Making Processes further! Link in our show notes.
