Executive Certificate in Biotechnology for Agri-communication
Published on June 21, 2025
About this Podcast
HOST: Welcome to our podcast, today I'm thrilled to be talking with Dr. Jane Smith, an expert in biotechnology and agri-communication. She's here to share her insights about the new course she's teaching, the Executive Certificate in Biotechnology for Agri-communication. Let's dive right in, Jane! Can you tell us what inspired you to create this unique program? GUEST: Absolutely! I noticed a growing need for professionals who can effectively communicate complex biotechnological concepts to various stakeholders in agriculture. Bridging this gap is crucial for informed decision-making and public understanding. HOST: That makes sense. So, what current trends in biotechnology and agri-communication do you cover in the course? GUEST: We discuss advancements in gene editing, precision agriculture, and sustainable farming practices. In terms of communication, we explore storytelling techniques, social media strategies, and policy engagement. HOST: Interesting. Now, what are some challenges you've encountered or anticipate your students facing in this field? GUEST: The biggest challenge is navigating misinformation and public skepticism. We work on building trust through transparent communication and evidence-based arguments. HOST: That sounds tough but important. Looking forward, where do you see the future of biotechnology and agri-communication heading? GUEST: I believe we'll see increased collaboration between scientists, policymakers, and the public. Biotechnology will play a significant role in addressing food security and climate change, and effective communication will be key to its success. HOST: Dr. Smith, thank you so much for joining us today and sharing your valuable insights about the Executive Certificate in Biotechnology for Agri-communication. We're excited to see the impact this course will have on professionals in the industry. GUEST: Thank you for having me. It's been a pleasure!
