Advanced Certificate in Native Advertising Compliance Standards
Published on June 21, 2025
About this Podcast
HOST: Welcome to our podcast, today we're talking with an expert in native advertising compliance. Can you tell us a bit about the Advanced Certificate in Native Advertising Compliance Standards? GUEST: Absolutely, it's a course designed to help marketers, advertisers, and compliance officers navigate the complex world of native advertising. We cover ethics, legal standards, and best practices for creating transparent campaigns. HOST: That sounds crucial in today's digital landscape. What are some current trends you're seeing in native advertising? GUEST: There's a strong focus on transparency and disclosure, as regulators are cracking down on misleading ads. Brands are also increasingly leveraging influencer marketing, which presents its own set of compliance challenges. HOST: Speaking of challenges, what are some common issues you see when it comes to native advertising compliance? GUEST: Many businesses struggle with understanding the nuances of disclosure. For instance, simply mentioning "sponsored" might not be enough. It's important to be clear and upfront about the commercial nature of the content. HOST: How do you think the future looks for native advertising compliance? GUEST: I believe we'll see even more stringent regulations and enforcement. Brands that prioritize compliance will not only protect themselves but also build trust with consumers. HOST: That's a great point. Thanks for joining us today and sharing your insights! GUEST: My pleasure! Thanks for having me.
